The basics - Building A Website 

Despite having the best of intentions, designers & creatives can have a tendency to concoct a masterpiece that doesn’t necessarily equate to a money-making project. Sure, when you are building a website, you need a brilliant concept, but don't focus on this entirely - there is much more to setting up a website.

Yes, it may look visually stunning but, ultimately, the message may not support your philosophy, therefore your customer may not pay for your services. The key is to create an inbound marketing content strategy AROUND the foundation of your idea. 

There’s nothing more disappointing than having a creation that you slaved over trampled on by a stampede of criticism, especially when it is relatively easy to avoid this. You want to avoid the classic: “yeah this is great, but” line. Let’s eliminate the ‘but’ & combine fun with functionality! 

Before you can find out how to make a good website, you need to establish how you can hit your customers' sweet spot by answering these questions.

Social Media advertising: How to get the most of your ad budget

Social media advertising is often considered a microscopic element to your marketing with no real value. Wrong! In fact, once sneered at as ‘fun’ or ‘oh that’s nice’, social media advertising has to be taken seriously as one of the most effective tools for your business. In a fast-paced technological age where 3 billion of us are using social media (90% of which on hand-held devices) platforms like Facebook, Instagram & Twitter subtly teach us how to advertise on social media, leading to higher engagements & new prospects along the way.  Fun fact- whether we’re refreshingly honest or in denial, we spend an average of 2 hours & 22 minutes a day using social media! 

Why Is A Content Strategy Important?

Digital content can somewhat go under the radar. However, put quite simply, without it, no companies would make money & others wouldn’t exist. Content represents the voice of your brand & holds the key to growth & survival. Through a content strategy, we all grow organisations using website content on one digital platform or another. If you're aiming to generate bundles of sustainable, long-term traffic without actually dipping into your funds, I’d always recommend content marketing.

"Last year, the demand for creative written content increased by 83%"

Using social media as a marketing tool can be a great way to reach a relevant audience no matter your budget. Facebook in particular can be a cost-effective method of targeting a specific market, building brand awareness and enhancing your online visibility and responsiveness.

Your corporate website is often the first touchpoint a customer or potential customer will have with your brand so it’s important to get it right. However, with most corporate sites having been around in one form or another for decades, a refresh is often seen as a quick task that simply updates branding and content rather than an opportunity to truly deliver what your audience wants. With this kind of approach it is easy to overlook design issues and approaches that could make the user journey much more intuitive, engaging and in turn deliver better results.

In these days of GDPR, the humble email can seem like a tool that no longer has a major role to play in marketing campaigns. However, done properly it can be even more effective than before the introduction of the EU data regulation, helping you to interact with your customers and promote your brand.

Marketing is an all-encompassing term that covers the many and varied elements involved in promoting your product or services. From digital marketing such as emails, websites and social media to market research, advertising and content, done properly marketing is an essential business tool that can have a major impact on your bottom line.

As we welcome in 2019, now seems the perfect time to take a look at some of the marketing trends and technologies we expect to be big this year.

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