Native Advertising has been a buzzphrase for a few years now, but how do you create genuinely engaging content and make sure you get the most coverage possible for it?
While spending hours carefully crafting copy ready to be published is common, the importance of the visual element of content can at best be an afterthought and at worst completely overlooked. In our latest blog we offer five simple ways to enhance the visual appeal of your content.
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We all wish that when we post on social media, we get thousands of retweets, shares or likes. To do this is extremely difficult unless you already have millions of followers like Katy Perry or Kim Kardashian. You need to approach social media with the idea that it is the most competitive marketplace in the world where you are up against around 1.8 billion active users across all platforms. If you take Twitter, for example, you're competing with around 6000 tweets a second, so having posts that stand out and engage your target audience are vital.
Following on from our piece on How to make the most of a media interview, we decided to take a look at how to prepare for a video interview – whether that’s a prime time TV slot, a tradeshow floor product piece to camera or a workplace video.
With trade show season now pretty much a year-round event, meeting with media and making the most of opportunities such as video interviews and press conferences can be difficult. Here at Awe Creative we believe good media relations is key to brand development and we have a few tips to help you make the most of any time you have in front of the press.
Top Tips to Hit Client Deadlines
Waking up in a cold sweat in the middle of the night worrying that you’re not going to meet your client deadlines? Wish you'd planned everything a little bit more precisely?
What's the difference between Marketing & PR
This is a big question with many people thinking they're the same thing and so not knowing how to choose between the two. It can certainly be confusing and social media is often awash with people looking for advice on who they should spend their money with.
Four Important SEO Strategies for Every Company
There are several different types of important SEO strategies that can be used when trying to boost where your website/page ranks on a search engine. In this article we offer a breakdown of each and suggest tips on how to leverage each one as part of a digital marketing strategy.