AI has been a hot topic in a number of industries for the past year or so and it’s easy to see the impact it could have in many areas. AI when it comes to marketing strategy, however, is slightly more difficult to picture, particularly for smaller companies that don’t have huge budgets. There are, however, a number of trends and technologies that companies of all sizes should be aware of.

As the biggest event in the edtech calendar prepares to return to London’s ExCeL, we take a look at some of the expected highlights at the 2018 event.

UC Expo, a two-day event highlighting the latest technology and trends in the unified communications and collaboration sector, took place at ExCeL London last week. There was much discussion about the technologies that are having the biggest impact on business communication and many ideas about what the future may hold for the industry. So what did we learn?