Taking the decision to increase your PR activities, invest in generating quality content and spend time highlighting the good work your business has done can be a daunting one. Spending on something new and on something that you can’t necessarily see a clear return on straight away can be a difficult call. However, investing in your brand, how it’s viewed, how visible it is and where it is seen, is one of the best business decisions you can make. So how can the right content and marketing strategy increase revenue?
UC Expo, a two-day event highlighting the latest technology and trends in the unified communications and collaboration sector, took place at ExCeL London last week. There was much discussion about the technologies that are having the biggest impact on business communication and many ideas about what the future may hold for the industry. So what did we learn?