As we welcome in 2019, now seems the perfect time to take a look at some of the marketing trends and technologies we expect to be big this year.
Taking the decision to increase your PR activities, invest in generating quality content and spend time highlighting the good work your business has done can be a daunting one. Spending on something new and on something that you can’t necessarily see a clear return on straight away can be a difficult call. However, investing in your brand, how it’s viewed, how visible it is and where it is seen, is one of the best business decisions you can make. So how can the right content and marketing strategy increase revenue?
Following on from our piece on How to make the most of a media interview, we decided to take a look at how to prepare for a video interview – whether that’s a prime time TV slot, a tradeshow floor product piece to camera or a workplace video.