Using social media as a marketing tool can be a great way to reach a relevant audience no matter your budget. Facebook in particular can be a cost-effective method of targeting a specific market, building brand awareness and enhancing your online visibility and responsiveness.

How can sales and marketing work together to achieve business objectives? We highlight strategies for improving communication and collaboration.

UC Expo may not be the biggest show in the AV calendar but it punches above its weight when it comes to covering topics crucial to our industry and bringing in top class guest speakers. The 2018 edition looks to follow in the footsteps of previous years in this regard. Here’s a few we’re particularly looking forward to attending.

Taking place from 30 April – 4 May, London Digital Signage Week covers a wide range of digital signage applications, from corporate and retail to smart cities and DooH. Consisting of a number of events aimed at media owners, manufacturers, integrators, investors and more, Digital Signage Week is an opportunity to discuss trends, recognise success and network.

UC Expo, a two-day event highlighting the latest technology and trends in the unified communications and collaboration sector, took place at ExCeL London last week. There was much discussion about the technologies that are having the biggest impact on business communication and many ideas about what the future may hold for the industry. So what did we learn?

We all wish that when we post on social media, we get thousands of retweets, shares or likes.  To do this is extremely difficult unless you already have millions of followers like Katy Perry or Kim Kardashian.  You need to approach social media with the idea that it is the most competitive marketplace in the world where you are up against around 1.8 billion active users across all platforms.  If you take Twitter, for example, you're competing with around 6000 tweets a second, so having posts that stand out and engage your target audience are vital.

Following on from our piece on How to make the most of a media interview, we decided to take a look at how to prepare for a video interview – whether that’s a prime time TV slot, a tradeshow floor product piece to camera or a workplace video.

With trade show season now pretty much a year-round event, meeting with media and making the most of opportunities such as video interviews and press conferences can be difficult. Here at Awe Creative we believe good media relations is key to brand development and we have a few tips to help you make the most of any time you have in front of the press.

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