Marketing is an all-encompassing term that covers the many and varied elements involved in promoting your product or services. From digital marketing such as emails, websites and social media to market research, advertising and content, done properly marketing is an essential business tool that can have a major impact on your bottom line.

As the biggest event in the edtech calendar prepares to return to London’s ExCeL, we take a look at some of the expected highlights at the 2018 event.

Awe Creative was founded by two EdTech and AV industry specialists so we understand how much work goes into exhibiting at Bett and how important it is for you to get your company message across to attendees. Now is the time to plan your marketing strategy to ensure you get the most from your investment in the show, and Awe Creative can help.

The third edition of FutureEdtech takes place at Inmarsat, London on 13-14 June. Billed as the only event in Europe that brings together institutional leaders, technologists and academia, the two-day show features an extensive seminar programme as well as showcasing the latest classroom technology and providing an opportunity for networking.

We all wish that when we post on social media, we get thousands of retweets, shares or likes.  To do this is extremely difficult unless you already have millions of followers like Katy Perry or Kim Kardashian.  You need to approach social media with the idea that it is the most competitive marketplace in the world where you are up against around 1.8 billion active users across all platforms.  If you take Twitter, for example, you're competing with around 6000 tweets a second, so having posts that stand out and engage your target audience are vital.

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