We all wish that when we post on social media, we get thousands of retweets, shares or likes.  To do this is extremely difficult unless you already have millions of followers like Katy Perry or Kim Kardashian.  You need to approach social media with the idea that it is the most competitive marketplace in the world where you are up against around 1.8 billion active users across all platforms.  If you take Twitter, for example, you're competing with around 6000 tweets a second, so having posts that stand out and engage your target audience are vital.

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