Native Advertising has been a buzzphrase for a few years now, but how do you create genuinely engaging content and make sure you get the most coverage possible for it?

While spending hours carefully crafting copy ready to be published is common, the importance of the visual element of content can at best be an afterthought and at worst completely overlooked. In our latest blog we offer five simple ways to enhance the visual appeal of your content.

Following on from our piece on How to make the most of a media interview, we decided to take a look at how to prepare for a video interview – whether that’s a prime time TV slot, a tradeshow floor product piece to camera or a workplace video.

With trade show season now pretty much a year-round event, meeting with media and making the most of opportunities such as video interviews and press conferences can be difficult. Here at Awe Creative we believe good media relations is key to brand development and we have a few tips to help you make the most of any time you have in front of the press.