Marketing is an all-encompassing term that covers the many and varied elements involved in promoting your product or services. From digital marketing such as emails, websites and social media to market research, advertising and content, done properly marketing is an essential business tool that can have a major impact on your bottom line.

As 2018 draws to a close, we take a look back at some of the big events that happened in the marketing world.

How can sales and marketing work together to achieve business objectives? We highlight strategies for improving communication and collaboration.

With the news this week that Kylie Jenner can make $1 million for each sponsored post on Instagram, we thought now was a good time to take a look at the world of influencer marketing and see the impact it can have, even if your budget is significantly less than the numbers commanded by Ms Jenner.

Awe Creative is thrilled to announce that we have been shortlisted for the prestigious Creative Agency of the Year at Computing's Tech Marketing & Innovation Awards.

AI has been a hot topic in a number of industries for the past year or so and it’s easy to see the impact it could have in many areas. AI when it comes to marketing strategy, however, is slightly more difficult to picture, particularly for smaller companies that don’t have huge budgets. There are, however, a number of trends and technologies that companies of all sizes should be aware of.

We'd like to take this opportunity to wish everyone a very Merry Christmas and to say thank you to all those individuals and organisations that have supported us in our first year of business. 2017 has been a great year for the team and we look forward to an even brighter 2018.

Awe Creative was founded by two EdTech and AV industry specialists so we understand how much work goes into exhibiting at Bett and how important it is for you to get your company message across to attendees. Now is the time to plan your marketing strategy to ensure you get the most from your investment in the show, and Awe Creative can help.

Awe Creative client CDEC is celebrating after winning the prestigious Reseller/Systems Integrator of the Year award at the AV Awards 2017. The announcement, which was made at a ceremony at the Grosvenor House Hotel in London on 29 September, recognised CDEC’s work over the previous 12 months, including projects such as the unique Explore Floor at Kensington Prep, meeting spaces at UCAS HQ, and the use of innovative techniques to ensure quick and smooth installation of new technology in multiple spaces at Goldsmiths University. The company’s commitment to customer service and the desire to always deliver excellence were also key factors behind the award.

Taking the decision to increase your PR activities, invest in generating quality content and spend time highlighting the good work your business has done can be a daunting one. Spending on something new and on something that you can’t necessarily see a clear return on straight away can be a difficult call. However, investing in your brand, how it’s viewed, how visible it is and where it is seen, is one of the best business decisions you can make. So how can the right content and marketing strategy increase revenue?

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