Using social media as a marketing tool can be a great way to reach a relevant audience no matter your budget. Facebook in particular can be a cost-effective method of targeting a specific market, building brand awareness and enhancing your online visibility and responsiveness.

What's the difference between Marketing & PR

This is a big question with many people thinking they're the same thing and so not knowing how to choose between the two. It can certainly be confusing and social media is often awash with people looking for advice on who they should spend their money with.

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