Your corporate website is often the first touchpoint a customer or potential customer will have with your brand so it’s important to get it right. However, with most corporate sites having been around in one form or another for decades, a refresh is often seen as a quick task that simply updates branding and content rather than an opportunity to truly deliver what your audience wants. With this kind of approach it is easy to overlook design issues and approaches that could make the user journey much more intuitive, engaging and in turn deliver better results.
In these days of GDPR, the humble email can seem like a tool that no longer has a major role to play in marketing campaigns. However, done properly it can be even more effective than before the introduction of the EU data regulation, helping you to interact with your customers and promote your brand.
Marketing is an all-encompassing term that covers the many and varied elements involved in promoting your product or services. From digital marketing such as emails, websites and social media to market research, advertising and content, done properly marketing is an essential business tool that can have a major impact on your bottom line.
Four Important SEO Strategies for Every Company
There are several different types of important SEO strategies that can be used when trying to boost where your website/page ranks on a search engine. In this article we offer a breakdown of each and suggest tips on how to leverage each one as part of a digital marketing strategy.