Previously seen as an optional gimmick, social media cannot afford to be put to the back of the queue anymore. Putting an effective strategy in place can help add value to your brand. Gone are the days of posting a few times a week and waiting for self esteem boosting likes. Not content at consuming our social lives, it wants our professional life too! So, without further ado, lets delve into the wonderfully bonkers world of social media!

Your corporate website is often the first touchpoint a customer or potential customer will have with your brand so it’s important to get it right. However, with most corporate sites having been around in one form or another for decades, a refresh is often seen as a quick task that simply updates branding and content rather than an opportunity to truly deliver what your audience wants. With this kind of approach it is easy to overlook design issues and approaches that could make the user journey much more intuitive, engaging and in turn deliver better results.

Marketing is an all-encompassing term that covers the many and varied elements involved in promoting your product or services. From digital marketing such as emails, websites and social media to market research, advertising and content, done properly marketing is an essential business tool that can have a major impact on your bottom line.

As we welcome in 2019, now seems the perfect time to take a look at some of the marketing trends and technologies we expect to be big this year.

How can sales and marketing work together to achieve business objectives? We highlight strategies for improving communication and collaboration.

Awe Creative was founded by two EdTech and AV industry specialists so we understand how much work goes into exhibiting at Bett and how important it is for you to get your company message across to attendees. Now is the time to plan your marketing strategy to ensure you get the most from your investment in the show, and Awe Creative can help.

We all wish that when we post on social media, we get thousands of retweets, shares or likes.  To do this is extremely difficult unless you already have millions of followers like Katy Perry or Kim Kardashian.  You need to approach social media with the idea that it is the most competitive marketplace in the world where you are up against around 1.8 billion active users across all platforms.  If you take Twitter, for example, you're competing with around 6000 tweets a second, so having posts that stand out and engage your target audience are vital.

Top Tips to Hit Client Deadlines

Waking up in a cold sweat in the middle of the night worrying that you’re not going to meet your client deadlines? Wish you'd planned everything a little bit more precisely?

Four Important SEO Strategies for Every Company

There are several different types of important SEO strategies that can be used when trying to boost where your website/page ranks on a search engine. In this article we offer a breakdown of each and suggest tips on how to leverage each one as part of a digital marketing strategy.

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