Previously seen as an optional gimmick, social media cannot afford to be put to the back of the queue anymore. Putting an effective strategy in place can help add value to your brand. Gone are the days of posting a few times a week and waiting for self esteem boosting likes. Not content at consuming our social lives, it wants our professional life too! So, without further ado, lets delve into the wonderfully bonkers world of social media!

Using social media as a marketing tool can be a great way to reach a relevant audience no matter your budget. Facebook in particular can be a cost-effective method of targeting a specific market, building brand awareness and enhancing your online visibility and responsiveness.

Marketing is an all-encompassing term that covers the many and varied elements involved in promoting your product or services. From digital marketing such as emails, websites and social media to market research, advertising and content, done properly marketing is an essential business tool that can have a major impact on your bottom line.

As we welcome in 2019, now seems the perfect time to take a look at some of the marketing trends and technologies we expect to be big this year.

As 2018 draws to a close, we take a look back at some of the big events that happened in the marketing world.

With the news this week that Kylie Jenner can make $1 million for each sponsored post on Instagram, we thought now was a good time to take a look at the world of influencer marketing and see the impact it can have, even if your budget is significantly less than the numbers commanded by Ms Jenner.

We all wish that when we post on social media, we get thousands of retweets, shares or likes.  To do this is extremely difficult unless you already have millions of followers like Katy Perry or Kim Kardashian.  You need to approach social media with the idea that it is the most competitive marketplace in the world where you are up against around 1.8 billion active users across all platforms.  If you take Twitter, for example, you're competing with around 6000 tweets a second, so having posts that stand out and engage your target audience are vital.

What's the difference between Marketing & PR

This is a big question with many people thinking they're the same thing and so not knowing how to choose between the two. It can certainly be confusing and social media is often awash with people looking for advice on who they should spend their money with.

Four Important SEO Strategies for Every Company

There are several different types of important SEO strategies that can be used when trying to boost where your website/page ranks on a search engine. In this article we offer a breakdown of each and suggest tips on how to leverage each one as part of a digital marketing strategy.

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